The study takes the list of names from an undisclosed state and creates a Popular name index which is essentially the ratio of the popularity of a name to the most popular name in his list, Michael.
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The study also correlates the PNI to the fraction of the population that is a juvenile delinquent. It shows that a 10 percent decrease in the popularity-name index (less popular name) increases the number of juvenile delinquents by 3.67 percent.
Of course, the comments at Neatorama and even by supposedly educated researchers in the newspaper article spout off about examples of people they know that were against type according to the study. One should remember that the plural of anecdotes is not data, it is anecdotes. The study is over a population with a distribution, you will always be able to find examples of youths with unusual names who are not delinquents and those with common names who are, you would almost have to, given to have the results be balanced. That doesn't necessarily invalidate the study. I guess people like talking about that one friend from childhood with the certain name that was trouble, or even that one friend who was trouble no matter the name.
That being said, correlation is not causation and so the results of the study should be examined critically as with all scientific study. There is some evidence that the choice of names is correlated with other socio-economic and racial indicators which themselves are sometimes correlated with increased crime or juvenile delinquency, but the question remains, does the name make the person or do are they both caused by some other factor.
(via Neatorama, via Orlando Sentinel, via Social Science Quarterly)
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